Case Study

In December 2023, InsightChoices, a growing mental health clinic, partnered with WillowCress to elevate its digital presence and expand its patient base. The challenge was clear: increase online visibility, boost engagement, and attract new patients through an integrated digital marketing strategy. WillowCress responded by developing a comprehensive approach that focused on SEO optimization, social media management, and paid advertising through Google Ads. The SEO and Social Media Strategy WillowCress began by conducting an in-depth audit of InsightChoices’ online presence. While the clinic had a website, its visibility in search engine rankings was limited. To address this, WillowCress implemented a detailed SEO strategy aimed at improving the clinic’s rankings for targeted keywords relevant to mental health services. By optimizing web pages, creating keyword-rich content, and improving site structure, WillowCress helped InsightChoices rank higher in search results, leading to increased organic traffic. Alongside SEO efforts, the team crafted a consistent social media content plan that positioned InsightChoices as an authority in mental health. The strategy included posts designed to educate, engage, and build trust with potential patients. By publishing multiple times per week across platforms such as Instagram, Facebook, and LinkedIn, InsightChoices was able to establish a strong and consistent brand presence. Google Ads Success In addition to organic efforts, WillowCress took charge of managing InsightChoices’ Google Ads spend. The goal was to drive direct conversions—measured through new patient forms submitted via the website. WillowCress carefully curated ads targeted toward individuals seeking mental health support in specific regions. The result? A highly effective campaign that delivered 307 completed new patient forms, dramatically increasing the clinic’s intake of new patients. The Results Over the course of several months, the results of WillowCress’ work became evident. InsightChoices saw: By integrating SEO, social media management, and paid advertising, WillowCress helped InsightChoices reach new heights. The clinic is now not only more visible online but is also experiencing real growth in patient intake, a key measure of success for their business. This case demonstrates WillowCress’ ability to design tailored digital marketing strategies that meet the specific goals of their clients, ultimately delivering measurable and impactful results.

In July 2022, KulaDAO, a decentralized autonomous organization aiming to foster community-led projects and initiatives, partnered with WillowCress, a digital marketing agency specializing in social media, SEO, and graphic design. KulaDAO sought to improve its online presence and brand recognition, ultimately aiming to secure substantial startup funding to grow its platform and expand its reach. Throughout their collaboration, WillowCress played a pivotal role in not only enhancing KulaDAO’s visibility but also contributing to the marketing that the KulaDAO team used to complete an impressive $7 million capital raise. Challenges When WillowCress first began working with KulaDAO, the company faced several challenges: Strategy and Execution WillowCress implemented a multi-pronged digital marketing strategy to tackle these challenges and position KulaDAO for growth: 1. Consistent Social Media Posting: WillowCress focused on establishing KulaDAO’s presence on social media platforms by creating and scheduling regular posts. Their approach combined informative content about the mission of KulaDAO with engaging visuals and storytelling that appealed to a wide audience. WillowCress ensured KulaDAO posted consistently, building a steady stream of content that aligned with their brand values and narrative. 2. Growth in Followers: One of the key performance indicators for WillowCress was to grow KulaDAO’s social media following. On Instagram, they took the platform from a modest 50 followers to a community of 2,500, while on LinkedIn, they expanded KulaDAO’s presence from 50 to over 1,000 followers. Targeted content and follower engagement strategies, including hashtag optimization, and community management drove this growth. 3. High-Impact Video Creation: Recognizing the power of video content in digital marketing, WillowCress created numerous videos that captured the attention of KulaDAO’s target audience. These videos, showcasing KulaDAO’s vision, goals, and team, were shared across social platforms and received tens of thousands of views. These high-performing videos were instrumental in raising awareness and driving further engagement across platforms. 4. SEO Optimization: To improve KulaDAO’s discoverability on search engines, WillowCress refined its SEO strategy. This involved researching and targeting relevant keywords, optimizing web content, and building high-quality backlinks. As a result, KulaDAO experienced improved rankings for key search terms related to decentralized finance and community-led projects, driving more organic traffic to their website. Results The results of WillowCress’s work were profound. By the end of their contract, KulaDAO had achieved: Perhaps most impressively, the KulaDAO team has raised $7 million in startup capital. Our work to enhance brand visibility online including a more engaged online community lended a contribution to this milestone but it was the KulaDAO team that really made it happen. Conclusion KulaDAO soon plans to launch its project in an ICO. At WillowCress, we’re proud to have contributed our marketing efforts and we are so happy that KulaDAO has been able to achieve such an incredible fundraising milestone.  Ready to become our next success story?  Book a discovery call today.Background

At WillowCress®, we pride ourselves on delivering tailored solutions that drive tangible results for our clients. One of our most rewarding partnerships has been with The Official Cleaners, a leading cleaning service provider, who approached us in August 2023 with the need for a new website and an effective lead generation system. Crafting a Custom Digital Solution The Official Cleaners recognized that their existing website was no longer meeting their business needs. After discussing their goals and challenges, we proposed a comprehensive plan to build a new custom WordPress site. Our objective was not only to create a visually appealing and user-friendly platform but also to implement a robust Search Engine Optimization (SEO) strategy that would position The Official Cleaners for long-term success. Over the course of 8 weeks, we worked diligently to bring this vision to life. Despite numerous revisions requested by the client, our team successfully delivered a custom website that met their exact specifications. The site was launched smoothly, marking the beginning of a new chapter for The Official Cleaners. Achieving SEO Success Following the launch, our focus shifted to executing an aggressive SEO strategy. We implemented a multi-faceted approach, encompassing on-page, off-page, and technical SEO to maximize the site’s visibility in search engine results. This strategy has already begun to yield significant results. As of August 2024, TheOfficialCleaners.com has achieved a 5X increase in organic keywords compared to their previous site. Notably, the website is now ranking on page 3 of Google for competitive keywords such as “cleaners Milwaukee,” with expectations of continued growth in the rankings. This success is especially commendable given the intense competition from well-established franchise brands. Expanding Horizons Beyond SEO, our partnership with The Official Cleaners has extended to ongoing website hosting and updates. One of the most exciting recent developments is the creation of a dedicated Chicago location page, which will support The Official Cleaners’ expansion into the Chicago market—a major milestone for the business. In June 2024, we further enhanced their digital marketing efforts by launching a Google Ads campaign. This initiative has generated a steady stream of new leads, contributing to the company’s continued growth. Tou Yang, the owner of The Official Cleaners, has expressed his satisfaction with our collaboration, stating: “It is an absolute pleasure to work with Benjamin. He is professional and goes above and beyond when it comes to providing value. He is not simply transactional, but relational with all his clients. I am proud to have Benjamin and WillowCress as a partner in business.” Ready to Elevate Your Business? At WillowCress®, our goal is to forge lasting partnerships that deliver real results. Whether you’re looking to revamp your digital presence, enhance your SEO strategy, or explore new markets, we’re here to help. Interested in working with us? Get in touch today and discover how we can take your business to the next level. Get a quote today

This past month, we had the privilege of partnering with Oscar & Banks, an innovative company committed to revolutionizing the pet food industry, to prepare for the launch of their latest product. Our journey with Oscar & Banks began in April 2024 when Einar Sigurdsson, the company’s visionary founder, came across our marketing material. Recognizing the potential for collaboration, Einar reached out to discuss the upcoming launch of their new product: a unique dog food topper that promises to enhance the nutrition and flavor of any dog’s meal. Setting the Foundation for Success In our initial meeting, it became apparent that Oscar & Banks needed to optimize their digital presence to ensure a successful launch. Their website, MyDogsFavoriteSauce.com, required significant improvements to meet the high expectations of their brand and audience. Without hesitation, our team at WillowCress® got to work. We began by addressing key technical aspects of the site, including: Improving Site Speed: Ensuring a fast and seamless user experience is crucial for retaining visitors and enhancing overall site performance. Installing Google Analytics: We equipped the site with comprehensive analytics tools, allowing Oscar & Banks to track user behavior, measure success, and make data-driven decisions. On-Page SEO Enhancements: To increase the site’s visibility in search engines, we made a series of on-page SEO improvements. This included optimizing meta tags, refining content, and enhancing the site’s structure. A Collaborative Effort Over the next four months, we worked closely with the Oscar & Banks team, responding to their requests for site changes and design enhancements. This collaborative process was integral to ensuring that the final product met their standards and was aligned with their brand vision. Ready for Launch We are thrilled to announce that after months of hard work and dedication, Oscar & Banks is officially ready to launch their dog food topper this fall. Their website now stands as a strong foundation for their product’s success, optimized for both performance and user experience. Einar Sigurdsson, the founder of Oscar & Banks, expressed his satisfaction with the outcome, stating: “Christian and Benjamin, thank you for all the great work you have done to update the Oscar & Banks website.” Become Our Next Success Story At WillowCress®, we are committed to delivering exceptional results for our clients. If you’re looking to elevate your brand and prepare for a successful product launch, we’re here to help. Get a quote today

As a proud Armenian American, Benjamin Khachaturian, founder of WillowCress®, was quick to lend his support to the non-profit Society for Orphaned Armenian Relief (SOAR) when he was introduced to the organization through a family friend and fellow Armenian, Chuck, in the summer of 2022. In early 2024, Chuck approached Benjamin with a request that would further deepen his involvement with SOAR. Chuck asked if Benjamin would volunteer to assist SOAR with various digital marketing needs. Without hesitation, Benjamin agreed, driven by his commitment to the Armenian community and his desire to make a positive impact. Collaborative Efforts Working closely with Susan Snavely at SOAR, Benjamin and the dedicated team at WillowCress® undertook several crucial projects. They designed postcards, addressed and resolved website bugs, and created advertisements for the annual gala. Each task was approached with a deep sense of purpose and a commitment to excellence. Expanding Support In July 2024, Susan reached out to Benjamin with another significant request. With SOAR’s hosting package set to renew, she inquired if WillowCress® could take on the hosting responsibilities for the eight websites within the SOAR organization, including their main site, www.soar-us.org. Once again, WillowCress® rose to the occasion, not only hosting the websites but also saving SOAR $600 annually. This substantial saving allows for more funds to be directed towards aiding Armenian orphans. A Partnership Celebrated The partnership between WillowCress® and SOAR has been met with resounding success and appreciation. Susan Snavely, Head of Marketing at SOAR, expressed her gratitude, stating, “We are thrilled and amazed with the hosting and the service/work WillowCress Consulting has provided our organization! We would highly recommend them to everyone.” Join Us in Making a Difference WillowCress® is proud to support SOAR and other organizations that make a meaningful difference in their communities. If you are looking for exceptional service and a dedicated team that values your mission, we invite you to become our next happy customer. Get a quote today