In December 2023, InsightChoices, a growing mental health clinic, partnered with WillowCress to elevate its digital presence and expand its patient base. The challenge was clear: increase online visibility, boost engagement, and attract new patients through an integrated digital marketing strategy. WillowCress responded by developing a comprehensive approach that focused on SEO optimization, social media management, and paid advertising through Google Ads.

The SEO and Social Media Strategy

WillowCress began by conducting an in-depth audit of InsightChoices’ online presence. While the clinic had a website, its visibility in search engine rankings was limited. To address this, WillowCress implemented a detailed SEO strategy aimed at improving the clinic’s rankings for targeted keywords relevant to mental health services.

By optimizing web pages, creating keyword-rich content, and improving site structure, WillowCress helped InsightChoices rank higher in search results, leading to increased organic traffic. Alongside SEO efforts, the team crafted a consistent social media content plan that positioned InsightChoices as an authority in mental health. The strategy included posts designed to educate, engage, and build trust with potential patients. By publishing multiple times per week across platforms such as Instagram, Facebook, and LinkedIn, InsightChoices was able to establish a strong and consistent brand presence.

Google Ads Success

In addition to organic efforts, WillowCress took charge of managing InsightChoices’ Google Ads spend. The goal was to drive direct conversions—measured through new patient forms submitted via the website. WillowCress carefully curated ads targeted toward individuals seeking mental health support in specific regions. The result? A highly effective campaign that delivered 307 completed new patient forms, dramatically increasing the clinic’s intake of new patients.

The Results

Over the course of several months, the results of WillowCress’ work became evident. InsightChoices saw:

• A significant increase in search engine traffic, with more potential patients finding their services through organic search.

• Greater engagement on social media, with users interacting with content that educated them about mental health topics and available services.

• A remarkable uptick in new patient inquiries, with over 300 new patient forms completed as a direct result of Google Ads campaigns.

By integrating SEO, social media management, and paid advertising, WillowCress helped InsightChoices reach new heights. The clinic is now not only more visible online but is also experiencing real growth in patient intake, a key measure of success for their business.

This case demonstrates WillowCress’ ability to design tailored digital marketing strategies that meet the specific goals of their clients, ultimately delivering measurable and impactful results.